Could your child be the next ‘Mini’ Captain Birds Eye?

I don’t know about you but fish fingers are a bit of a staple in our household. Whether it’s with chips and beans or on a sandwich, they have been a part of our meals since Mr H and I were kids.

Birds Eye is a huge household name and now, your child could become a part of fish finger history.

Could your child be the next ‘Mini’ Captain Birds Eye?

Cartoon Mini Cap logo – microsite

With the help of frozen experts Iceland, Birds Eye are on the hunt to find a new “mini” Captain Birds Eye. One lucky winner will have the opportunity to replace Captain Birds Eye on packs of Birds Eye fish fingers. As part of the prize, the winner will have a photo shoot where they will be transformed into the Mini Captain for their on-pack shot!

Mike Sowerby, Marketing Manager at Birds Eye, said:

“We know children are much more engaged in mealtimes if they are involved in cooking the food they eat. We want to inspire and encourage children to get creative with a mealtime staple, think fish finger pancakes with a dollop of custard, we want to see the most creative, inventive, yet tastiest recipes out there.

Andrew Staniland, Trading Director, at Iceland Foods, said:

“Mealtimes are all about family time and Birds Eye Fish Fingers have always been a staple in Iceland’s freezers and on the tables of UK families. We’re delighted to be teaming up with Birds Eye once again to find the newest Mini Captain Birds Eye.”


How to enter

The competition is open to kids aged 6-12, to enter you will need to get your creative hats on and come up with an inventive fish finger recipe – the whackier the better!


To find out the full details and to submit your entry, head over to

Entries close on 11th October and the winner will be featured on limited-edition packs exclusively at Iceland in January 2022.

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