Video content is the new black. And it’s not just because it’s easy to popularise; it lets us attractively provide a lot of information!
Video content is also a key SEO strategy because it gives search engines more content to crawl and index for our page. It’s an effective way to show off our brand, engage with customers, create memorable content, and a great way to give our site more visibility in search results. It also helps Google understand our page, improving our chances of getting a high ranking.
In this article, we’ll discuss how video content is becoming an important SEO strategy and some tips for optimizing video content for SEO.
Why is Video Content important for SEO?
Video content has become a key SEO strategy for many companies, and it’s because it can help us achieve a lot of goals:
- It’s interactive
We can add a voiceover to explain what we’re doing or show people how to do something.
- It’s engaging:
People who watch videos for extended periods tend to perform better in search results than shorter ones because they’re more likely to be shared.
- It’s self-referential:
If someone searches for “how to do X,” they’ll see relevant videos that teach them how to do X. (Plus, they might even share them with their friends!)
How is video content becoming an important SEO strategy?
Video content is becoming an increasingly important part of SEO strategy.
Indeed, market research shows that Google’s algorithm favors multimedia, and “96% of consumers have got to watch an explainer video specifically to learn about a product or service.” So how does video help our business?
- Videos boost engagement
Video content is incredibly engaging and provides an opportunity for our brand to reach more people than ever before. It can also help us attract new customers and increase engagement on our website. For example, when we want to encourage viewers to share videos we’ve posted on social media channels like Facebook or YouTube, we can use call-to-action buttons or links that direct viewers to do so. As a result, our channel’s traffic will increase, which will help improve SEO.
- Videos build trust
Video also helps build trust with customers. This is because studies have shown that consumers are more likely to trust a brand after seeing them in person or hearing them speak directly rather than reading blocks of texts alone (which can be interpreted differently by different people).
- Search engines love video.
Search engines can’t find our website the same way they search for standard text-based pages, but if we’ve got some good content to show them—like a video—we’ll be rewarded with more organic traffic from search results. Let’s take a look at why this is so important:
- Video content is more engaging and easier to understand than text-based content (and also easier to share).
- The average person spends over an hour watching TV each day, meaning there’s plenty of time to watch videos on their phones or tablets while waiting at the doctor’s office or sitting in traffic on the way home from work!
- Videos drive traffic to our site.
Videos are the driving force behind traffic to our site. Videos drive traffic to our site because they’re the best way to engage with a target audience. For example, when we’re trying to reach someone on their phone, they’re not going to stop reading our website just because it has a video—they’re going to keep scrolling. Videos also drive people back to our site from social media or other websites. If someone shares a post about our product or service and then clicks through to our website, it’s easier for them if it has a video. People just love watching videos!
And finally, videos can help us build brand awareness and trust by showcasing what we do in an engaging way that gives people something to talk about.
- Video is easy to share and can go viral.
The biggest reason why video content is a powerful SEO strategy is that it’s easy to share. We can post our videos on Facebook or Twitter, which will be passed along by friends and family members who want to see them. That makes them likely to go viral—and if they do, then we’ll get more organic search traffic as people who come across the video from one of these sources are impressed by what they see and decide to search for related topics (like “how-to” videos) on Google.
People will share our video with their friends, and they will also share it with others in their network! And so on…
- People want high-quality video content, so we should make some!
People want high-quality video content. However, it’s not always easy to know where to start while creating video content for a business.
A free online video editor can be a great option to start with. It can make our videos look great.
An online video editor lets us edit our videos on our web browser. It can help us create the perfect video for our blog, website, or social media page. There are two main types of online video editors: free and paid. The free ones are often limited in features but are more than enough for most people who want to create short videos for their websites or social media accounts. Paid options offer more advanced features, such as advanced video effects and audio mixing options.
A good video editor can help us make the most of this strategy by helping us create engaging, high-quality videos that people will want to share. We can then use those videos as part of our SEO strategy.
It’s no secret that video is the future of marketing. We hope this article has enough insights to reveal video content’s power in SEO. After all, it’s a fantastic way to help our audience understand what we do and how we do it.
In the right hands, it can help drive traffic to our site and increase visitor engagement. Moreover, it’s ideal for businesses that want more organic traffic from search engines but struggle with time or budget constraints.